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Gen Z women rank creators higher than friends and family when it comes to beauty and personal care recommendations.
July 20, 2023
By: Lianna Albrizio
Associate Editor
Are content creators’ persuasion greater than consumers' own friends and family when it comes to beauty and personal care purchases? Creator-guided shopping platform LTK says yes and has the data to back up their claim. In a survey conducted in May among 1,044 participants, reflective of the US population with 97% confidence, the majority of Gen Z women (92%) acknowledge that their beauty or wellness routines are influenced by online creators, illustrating the trust and power cre...
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